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We would like to know your opinion on a few different brands.
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Which of the following brands are you familiar with? (Select all the brands that apply)
Your own brand
Competitor #1
Competitor #2
Competitor #3
None of the above
How frequently do you use this type of product?
Several times a week
About once a week
Several times a month
About once a month
Less than once a month
Never
Which of the brands listed below do you like to use?
Your own brand
Competitor #1
Competitor #2
Competitor #3
None of the above
What would you say their service quality is like?
Pathetic
Poor
Neutral
Happy
Very Happy
When you think about competition #1, what comes to mind first?
How likely are you to recommend competitor #1 to a friend or colleague?
Not at all likely
0
Not at all likely
1
2
3
4
5
6
7
8
9
10
Extremely Likely
Extremely Likely
Why did you give that rating?
How would you rank their products' value for money?
Pathetic
Poor
Neutral
Happy
Very Happy
What is your opinion of their customer service?
Pathetic
Poor
Neutral
Happy
Very Happy
Done
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